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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling and marketing forever.
In this heartfelt and insightful conversation, I’m joined by Beth Lambert, founder of Fuzzy Face Media, a niche video production and education brand helping pet professionals attract the right clients and team members through powerful storytelling.
Beth blends neuroscience, adult learning, and visual strategy to help brands connect emotionally, not just sell logically. Together, we explore how photographers can use video, emotion, and authenticity to stand out, create trust, and reclaim joy in their business.
💡 In this episode, you’ll learn:
- Why “storytelling” is more than just nice words — and how to make yours unforgettable
- How to use emotion-driven video to attract clients who already believe in what you do
- The difference between showing and telling your value
- How to create videos that connect with pet parents (without being overly polished)
- Why connection beats perfection when it comes to content
- Tips to simplify your B-roll, brand story, and message so your audience truly “gets it”
🎥 About Beth Lambert
Beth Lambert is the founder of Fuzzy Face Media — a niche video-production and educational brand dedicated to helping pet-care professionals attract their dream clients and team members.
After rescuing her dog Chase, Beth became passionate about helping pet businesses reconnect with their original spark using fun, emotionally intelligent video storytelling that inspires and educates.
👉 Connect with Beth:
Website: www.fuzzyfacemedia.com
Instagram: @fuzzyface.media
🎁 Free Resource: B-Roll for Pet Photographers
🎓 Register for the Pet Photographer’s Marketing Reset Webinar:
Struggling to get consistent bookings? Check out my upcoming webinar on 21 Oct and 31 October (Sydney time).
https://www.inajphotography.com.au/petphotography-marketing-webinar-register
✨ Want to Be Coached Live?
Interested in being featured on a future coaching episode? Apply here
📲 Connect with Ina
Instagram: @inaj.thepetphotoceo
Email: [email protected]
Mentoring & Coaching for Pet Photographers: Learn More
Mentioned in this episode:
Register for the Pet Photography Marketing Reset Webinar
🎓 Join the Free Pet Photographers’ Marketing Reset Webinar Ready to start booking your dream clients without discounting or social media burnout? https://www.inajphotography.com.au/petphotography-marketing-webinar-register
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