Manage episode 508088229 series 3677486
In this episode, ADVISA CEO Heather Haas and leadership consultant BJ McKay discuss the concept of Cultural Competitive Advantage, focusing on the ATLAS framework – five drivers that organizations can leverage to align their culture with the goals of the business.
Heather and BJ delve into the importance of the first driver, 'Activation from Above' – emphasizing the role of leadership in shaping and maintaining a healthy organizational culture.
The conversation highlights the necessity of data in understanding cultural dynamics, the time it takes to effect meaningful change, and practical steps to jump-start cultural transformation.
Additional Resources:
Connect with Heather on LinkedIn
Learn more about Advisa
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- Lead by Example – Culture starts with leadership behavior.
- Own the Culture – Leaders must actively shape it.
- Let Data Guide You – Use insights to target improvements.
- Invest to Grow – Time, attention, and budget are essential.
- Culture Drives Results – It’s a business strategy, not fluff.
11 episodes