SEO might feel technical—but it doesn’t have to be overwhelming. In this kickoff to our SEO Mini-Series on The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down SEO 101: the simple, high-impact steps you can take to boost your property website’s visibility and rankings.

You’ll learn:

• What On-Page SEO really means (and why it’s the easiest place to start)

• The “Big 3” you must optimize: title tags, meta descriptions, and H1s

• How to write SEO elements that are also mini sales messages

• The right character counts (and why consistency matters across all three)

• How alt tags and image file names quietly build SEO value

• Why content on every page—not just the homepage—makes a big difference

• Smart ways to interlink pages so Google (and renters) never hit a dead end

• The most common mistakes properties make—and how to fix them fast

From luxury lease-ups to established communities, this episode gives you a practical SEO checklist you can implement quickly to improve your rankings, increase traffic, and capture more leases.

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For more multifamily marketing help, connect with us at Resident360.

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