AI is changing how search works—and how your property website gets found. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO expert Lizzy Munter to break down Generative Engine Optimization (GEO)—the next evolution of SEO—and how multifamily companies can prepare for AI-powered search results.

You’ll learn:

• What GEO (Generative Engine Optimization) actually means

• How AI Overviews and conversational search are reshaping Google results

• The key differences between SEO and GEO—and why you need both

• How to write content that shows up in AI-generated summaries

• The new importance of FAQ pages and how to structure them

• How to use conversational tone and Q&A content across your site

• Why structured data (schema) and page summaries (TL;DRs) help AI understand your site

• The role of blogs and interlinking in building GEO authority

• Real-world examples of how AI pulls from your website content—and how to make sure it’s yours

Whether you’re just learning SEO or ready to future-proof your properties for AI search, this episode gives you a clear, actionable roadmap to start optimizing for the next wave of multifamily visibility.

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For more multifamily marketing help, connect with us at Resident360.

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