If SEO is the engine driving your property’s visibility, offsite links and citations are the fuel that keeps it running. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills wrap up their SEO Mini-Series by breaking down the often-overlooked world of backlinks, citations, and offsite authority—and why they’re essential for your property website’s rankings.

You’ll learn:

• What backlinks really are (and why one quality link can outperform 100 mediocre ones)

• The key difference between backlinks and citations—and why both matter

• How to audit and fix your NAP (name, address, phone) consistency across platforms

• Real examples of how a single backlink can skyrocket visibility overnight

• Where to find credible backlink opportunities—from local media to Chamber of Commerce sites

• Creative ways to build links through local partnerships, sponsorships, and events

• Smart blog strategies that attract organic backlinks and engagement

• Why accurate citations across Google, Bing, Apple Maps, Yelp, and Apartments.com are crucial

• The ultimate quick-win checklist for strengthening your property’s SEO foundation

Whether you’re launching a new development or rebranding a stabilized community, this episode gives you a clear roadmap to boost authority, build credibility, and climb higher in search results—one quality link at a time.

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