Your property website’s homepage might grab attention—but it’s the floor plan page that closes the deal. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into why floor plans are your ultimate conversion tool and how to design pages that actually drive leases.

You’ll learn:

• Why the floor plan page is the true conversion driver on your site

• The pros and cons of 2D vs. 3D floor plans (and when you need both)

• How property class (A, B, or C) should influence your floor plan strategy

• Best practices for building the perfect floor plan page layout

• The importance of mobile-first design and smooth user journeys

• Smart call-to-actions that move prospects from browsing to leasing

• How fee transparency calculators and filters impact the experience

• Common mistakes to avoid—like blurry images, missing square footage, or confusing navigation

Whether you manage an A-class property with every digital bell and whistle or a C-class community working with limited resources, this episode gives you a practical roadmap to elevate your floor plan pages and capture more leases.

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