In this episode of The NonProfit Nook, host Wendy Kidd discusses the critical importance of year-end campaigns for nonprofits with guest Manuel Mesa, a seasoned nonprofit strategist and technology innovator. Manuel emphasizes that nearly 30% of annual donations occur in December, with about 10% happening in the last three days. They discuss practical strategies such as segmenting donors, effective communication methods, and setting specific goals. The episode also highlights Benevolate, a CRM platform designed by Manuel to streamline nonprofit operations. Useful tips for enhancing donor relationships and ensuring campaign success are provided, making this a must-listen for nonprofit leaders aiming to boost their year-end fundraising efforts.

Links:

https://afpglobal.org/

www.thephilanthropyblueprint.com

www.linkedin.com/in/manuel-m-11063276

https://linkly.link/2CZyg (Benevolate)

https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook

https://thenonprofitnook.com/

https://www.youtube.com/@BossLevelEngaged

https://www.instagram.com/thenonprofitnook/

https://flodesk.com/c/G0H0UB

00:00 Introduction to Year-End Campaigns

00:25 Welcome to The NonProfit Nook

01:09 Meet Manuel Mesa: Nonprofit Strategist

02:08 Understanding Year-End Campaigns

03:40 Effective Communication Strategies

05:45 The Importance of Storytelling

07:05 Leveraging CRM for Nonprofits

07:55 Success Metrics for Year-End Campaigns

08:59 Introducing Benevolate CRM

13:24 Getting Started with Benevolate

15:44 Final Tips for Year-End Campaigns

19:45 Conclusion and Farewell

Mentioned in this episode:

Benevolate

Flodesk

Enji