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Online lead generation for financial advisors has completely changed — and most firms are still playing by the old rules. In this episode of Daily Discovery Calls for Financial Advisors, Roy Furr — TheAdvisorCMO — breaks down the three essential ingredients every advisor must understand to make online lead generation work in 2025 and beyond.

Discover how to feed the algorithm what it needs, create content that converts, and build a data-driven system that compounds your marketing results instead of wasting your ad budget.

Inside this episode, you’ll learn:

✅ The biggest shifts in online lead generation after Meta’s Andromeda Update and the privacy evolution

✅ Why first-party data is now the lifeblood of your digital marketing strategy

✅ How to use Conversion API (CAPI) imports to train the algorithm who your ideal clients really are

✅ The “A-B-C Framework” for creating content that stops the scroll and drives action

✅ Why more creative variation = faster learning, lower costs, and better-qualified leads

✅ How to apply the Time–Budget Continuum to let the algorithm work its magic

Roy reveals how the best marketing teams are adapting to this new world — where media buying skills don't matter like they used to, and new rules demand a new approach.

If you want to build a predictable client-acquisition system that works with the algorithms (not against them), this episode shows you exactly how.

👉 Free training: Create “Desirable Discovery Calls” your ideal clients want to book

https://www.TheAdvisorCMO.com/discovery

🔔 Subscribe now to Daily Discovery Calls for Financial Advisors to stay ahead of the curve — and learn the strategies top firms use to dominate with online lead generation.

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16 episodes