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Financial advisors: If you want to stand out in a crowded market and attract your ideal clients without relying on lead vendors or endless referrals, this episode is for you.

Roy Furr — TheAdvisorCMO — reveals the Owned Authority Marketing Strategy for Financial Advisors, showing how to position yourself as a subject matter expert and trusted authority your market can’t ignore.

Inside this episode, you’ll discover:

✅ The difference between Borrowed Authority and Owned Authority — and how building trust that compounds is the only way you want to go, long-term

✅ How to position yourself as a subject matter expert so prospects see you as the obvious choice before you ever meet

✅ The “Fiduciary Marketing” mindset that builds authority through education, not hype (including how to pull it off, step-by-step)

✅ A proven framework for turning your content into conversions that drive measurable new client growth

✅ How to activate your existing database to generate immediate leads — while building long-term, scalable growth

Roy also shares real-world stories from half-billion-dollar advisory firms learning to take control of their marketing — and the step-by-step process they’re using to build brand authority, drive daily discovery calls, and dominate their markets with trust-based marketing.

👉 Subscribe to Daily Discovery Calls for Financial Advisors and get your free daily marketing memo at https://www.TheAdvisorCMO.com/memos

🔔 Don’t miss an episode — each one gives you practical frameworks to improve your financial advisor marketing strategy, attract ideal clients, and grow your firm with confidence.

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16 episodes