Manage episode 514028476 series 3683799
What's the best place for financial advisors to advertise today? It's not an easy question to answer — because today’s world gives you infinite choice and nearly as many ways to waste money.
In this episode, Roy Furr — TheAdvisorCMO — reveals the strategy top financial service advertisers use to cut through the noise, choose the right media, and build a marketing system designed to pay off for years to come.
Inside this episode, you’ll discover:
✅ The “Big 3” Media Types and how each could help drive consistent growth
✅ The low-threshold vs. high-threshold offer secret — how to match your message to the right media for maximum response
✅ The secret super power of the world's best financial advisor lead generation marketers
✅ The “Owned Media Multiplier” — this could be the secret to making your marketing department far more profitable
✅ Why testing, tracking, and measurable marketing are the only way to scale without burning cash
Roy pulls back the curtain on how to choose between Facebook, Google, LinkedIn, direct mail, radio, and TV — and why the best answer usually starts with your offer, not your channel.
You’ll walk away knowing how to decide where to advertise, how to measure what’s working, and how to make every campaign pay for itself.
👉 For a free 12-minute training on creating a “Desirable Discovery Call” offer, visit: https://www.TheAdvisorCMO.com/discovery
🔔 Subscribe to Daily Discovery Calls for Financial Advisors — the podcast that helps you attract more leads, book more calls, and grow your firm every week.
12 episodes