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Fierce Fintech: Building Tilled from Idea to Impact with Caleb Avery

Fierce Frequency

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In this insightful episode of Fierce Frequency, host Angela Cherry speaks with fintech innovator Caleb Avery, founder and CEO of Tilled, a trailblazing PayFac-as-a-Service platform that’s reshaping how software companies earn revenue from payments.

Caleb shares how he identified a gap in the payments ecosystem and transformed that insight into a high-growth business model built on transparency, scalability, and empowerment for independent software vendors (ISVs). From launching Tilled in 2019 to driving massive adoption across industries, Caleb’s journey is a masterclass in vision, persistence, and purpose-driven entrepreneurship.

What you’ll learn in this episode:

  • How Caleb turned industry challenges into a multimillion-dollar payments solution
  • The early lessons of bootstrapping, raising funds, and scaling a fintech startup
  • Why Tilled’s “PayFac-as-a-Service” model is changing how ISVs approach payments
  • The importance of transparency and customer trust in tech innovation
  • What success means beyond metrics, both in business and in life

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If today’s episode sparked your entrepreneurial drive, follow Fierce Frequency and share it with someone who’s ready to turn their idea into impact.

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4 episodes