If you're calling it a wrap as soon as the cart closes, you're walking away from the hottest audience you'll have all year. Those non-buyers are ON FIRE - but only for a hot minute before that window slams shut. Miss it, and you're leaving money (and momentum) on the table.

They just spent time watching you, engaging with you, learning from you. Some were this close to buying. Others are already feeling buyer's remorse - not for what they purchased, but for what they didn't. They wanted to say yes but the timing, the price, or the trust wasn't quite there yet.

And if you know what to do in that 48–72 hour window after cart close, you can meet them exactly where they are - and turn that leftover sizzle into real revenue, without re-launching or burning out.

In this episode of Launch Confidential, Taylor and Diana walk you through a simple, repeatable 5-step post-launch checklist and break down:

• The post-cart-close system to sustain momentum and stack results without re-launching
• Why the post-launch week is your hottest sales window (and what happens when you go dark)
• How to automate your entire post-launch system so you can rest AND keep selling
• The strategy that effortlessly adds thousands in revenue after cart close
• Why cart close isn't the finish line - it's the starting gun for your next launch cycle

KEY MOMENTS

00 : 03 : 03 - Why the week after cart-close is your hottest window

00 : 03 : 50 - How to carry launch momentum into the next cycle

00 : 08 : 24 - How to segment & tag your non-buyers strategically

00 : 09 : 52 - Creating and positioning bridge offers that meet people where they are

00 : 16 : 48 - The low-budget retargeting strategy that works while you rest

00 : 17 : 44 - Why momentum dies when you don’t have a post-launch system

00 : 18 : 00 - Visibility after cart close (without burnout)

CONNECT + RESOURCES

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

📝 → Take the free quiz to diagnose your launch system: launchbabes.com/quiz

ABOUT DIANA TORONTO AND TAYLOR MARKS

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

ABOUT LAUNCH CONFIDENTIAL

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.

Episode Website