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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Cart close isn’t the end of your story — it’s the hottest moment of your launch. 🔥
Most coaches treat it like the afterparty’s over and everyone went home…
but really, your warmest leads are still waiting for their moment to say “yes”..
In this episode, Taylor and Diana unpack “the missed window” — that golden stretch of time right after cart close when smart follow-up turns “not yet” into your next best buyers.
If your launches keep feeling like a full sprint followed by a trust fall into silence, this one’s your roadmap back to momentum.
YOU'LL LEARN
- Why cart close is the beginning of your next sales cycle — not the end
- The 4 follow-up systems that turn ghosted leads into future buyers
- How to automate nurture + segmentation so you’re not chained to your laptop
- What to post, email, and promote in the weeks after launch
- Why “follow-up” isn’t pushy — it’s the oxygen your next launch needs
KEY MOMENTS
02:26 - The most common mistake with cart-close
04:10 - The real reason your non-buyers are your hottest leads
05:09 - Email follow-up: what to send, when, and why it works
06:15 - Automations + tagging: segmenting non-buyers for max return
08:02 - Retargeting ads - even on a budget ($5/day goes a long way)
10:38 - Content strategy for post-launch
11:17 - The power of a waitlist + keeping your leads in your world
13:18 - Tactical examples of downsells and mini-offers
17:35 - Turning follow-up into a bridge, not a burnout cycle
21:14 - Belief shift: why follow up isn't pushy - it's strategic
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📝 Take our Buyers vs. Browsers Quiz
ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
9 episodes
