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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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A few weeks ago my Meta Business Suite got hacked. My Instagram reach tanked, and I couldn't post for almost two weeks.
It was stressful, frustrating, and it made me face a hard truth: if Instagram disappeared tomorrow, I’d lose my connection with my audience overnight.
That’s when I realized — the most important thing you can do as a creator or entrepreneur is to own your audience. And that starts with building an email list.
In this episode, I’ll break down exactly why relying on one platform is dangerous, how to create a lead magnet that actually works, and simple ways to start protecting your business now.
You’ll Learn:Why relying on Instagram alone is a dangerous game
The real purpose of a lead magnet (and how to create one that attracts your audience)
Examples of lead magnets across different niches you can model today
How to move followers from social into your email list
Why diversifying your platforms is the only way to protect your future
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