I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of the absolute sh*ttery that can go down when one of us SEO experts gets hired by someone who doesn't understand what our role in their business actually is!

If you want fluffy LinkedIn advice, this isn’t the show for you.

But if you’re ready to stop sabotaging your own results and work with an SEO like a grown-up, hit play.

This one might sting a bit — but it’ll make you money, which is all I f**king care about.

Timestamped summary

00:00 Freelancing Isn't Remote Employment

04:26 Clients Restricting Access Harms Results

09:00 Empower Your SEO Expert

10:45 Respect Freelancers for Better Results

This episode is all about helping you ensure your SEO is equipped to do their job properly.

But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/