𝗜𝗻 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝗥𝗼𝘀𝗲𝗺𝗮𝗿𝘆 𝗕𝗿𝗶𝘀𝗰𝗼 from ToTheWeb 𝗯𝗿𝗲𝗮𝗸𝘀 𝗱𝗼𝘄𝗻 𝗵𝗼𝘄 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆—𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

We’ll share Google Analytics data from multiple companies to highlight current traffic trends.

► 𝗧𝗵𝗲 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗦𝗵𝗮𝗸𝗲-𝗨𝗽 Traditional SEO is losing ground. Keywords are no longer the key driver. Web traffic to major publishers—like The Washington Post—has dropped nearly 50%, largely due to Google's AI Overviews.

► 𝗘𝗻𝘁𝗲𝗿 𝘁𝗵𝗲 “𝗔𝗻𝘀𝘄𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲” 𝗘𝗿𝗮 Google is evolving from a search engine into an answer engine, supplying chatbot-style summaries that reduce referral traffic

► 𝗛𝗼𝘄 𝗟𝗟𝗠𝘀 𝗦𝗲𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Leverage tools like Revere to peek inside large language model responses—identify what your brand is mentioned for, and correct misinterpretations before they shape customer perception.

► 𝗥𝗲𝗮𝗹‐𝗪𝗼𝗿𝗹𝗱 𝗜𝗺𝗽𝗮𝗰𝘁 Search traffic drops triggered cost cuts—Business Insider cut ~21% staff, while publishers shift toward subscriptions, events, and direct audience engagement.

► 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗩𝗶𝘀𝗶𝗯𝗹𝗲

1. Create Q&A content, FAQs, explainers, and structured data to fuel LLM visibility

2. Proactively train models with accurate, brand‑affirming content

3. Monitor and measure AI‑powered referral and brand mentions

This first session is followed on by Mike Ensing at Revere to talk about how to manage brands across LLMs. https://Revere-ai.com

𝗵𝘁𝘁𝗽𝘀://𝗧𝗼𝗧𝗵𝗲𝗪𝗲𝗯.𝗰𝗼𝗺