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Holding Safety - guest G Sabini-Roberts
Jenn wilson
“Your only job is to be their safe space. Whatever that looks like.” — G Sabini-Roberts
Jenn Wilson is joined by guest G Sabini-Roberts (they/them)
G is an Entrepreneur, Writer, Trainer, Speaker, Activist & Branding Specialist
Episode Overview
In this episode, Jenn sits down with G Sabini Roberts to explore their journey as a branding expert, LGBTQ+ activist, and neurodivergent entrepreneur. G shares how their lived experience across gender, neurodivergence, and sexuality informs their work in branding and inclusion. From founding Branding by G to co-creating Rainbow Wise, G offers insights into purpose-led business, supporting LGBTQ+ youth, and building inclusive platforms.
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Connect with G Sabini-Roberts
Website: https://brandingbyg.com/
Facebook: https://www.facebook.com/gsabiniroberts
LinkedIn: https://www.linkedin.com/in/gsabiniroberts/
About G:
G is an entrepreneur, writer, trainer, speaker and activist. They are the founder of Branding by G, co-founder of The Queer Box and Rainbow Wise, advocate for inclusion, co-author of two books on Neurodivergent Entrepreneurship and author of ‘When Is A Women’s Group Not A Women’s Group’. G has been running their own brand design business since 2012, helping hundreds of businesses to grow show-stopping brands. They have been running events, training and facilitating spaces in and for the LGBTQ+ community since 1996 and in academic and business settings since 2004. Always leading with curiosity and kindness, they bring their unique stories from the margins of gender, neurotype and sexuality to deliver thought-provoking and memorable experiences to your audience.
Episode Takeaway
Our differences are more than something to tolerate or accept - but to embrace and celebrate. When we work with, rather than bush back against those differences we can let it fuel our creativity and our activism. We can find joy, strength and wonder in our own uniquenesses - and when we celebrate them in other people, especially the young, we can unleash their brilliant potential.
Further Resources: links to offers from Irregular that are relevant to the episode
More about this episode:
1. Identity as Visibility and Safety
G discusses how being visibly queer and neurodivergent creates safe spaces for others to be themselves.
2. Branding as an Identity Journey
Their branding work goes beyond visuals—it's about helping people express who they are and how they want to show up in the world.
3. The Power of Personal Storytelling
G reflects on how sharing their own journey has helped build trust and connection with clients and communities.
4. The Birth of Rainbow Wise
What started as a favor for a sister’s school evolved into a pioneering e-learning platform for LGBTQ+ inclusion in UK schools.
5. Self-Funding Activism Through Business
G explains how running a successful branding business enabled them to fund and build Rainbow Wise without external grants or charity status.
6. Business as a Tool for Social Change
They explore how ethical entrepreneurship can be a powerful way to create impact and redistribute resources.
7. Supporting LGBTQ+ Young People
G shares insights on how adults can be safe spaces for queer youth, especially in a climate of increasing hostility and policy regression.
8. The Role of Community and Connection
From family life to online networks, G emphasizes the importance of collective care and mutual support.
9. Practical Advice for Allies and Parents
The episode closes with guidance on how to respond when a young person comes out—and why being a safe harbor matters more than having all the answers.
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Season 1 Episode 6
9 episodes
