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Why do most BJJ gyms lose kids before they learn?

Ellee Beckman joins Nick Cownie to reveal how play-based coaching fills your mats.

Former teacher-turned-BJJ coach Ellee Beckman joins Nick Cownie to expose why most kids’ programs fail — and how to fix them fast. They unpack the hidden gap between teaching technique and teaching children, why fun beats form every time, and how coaches can build classes that fill themselves.

Inside you'll discover:

  • The #1 reason kids quit BJJ (it's not what you think).
  • How to communicate like a child whisperer, so they LOVE your classes.
  • Why games = growth for your BJJ school.
  • A simple framework to boost retention & enrollments, so you sign more students and keep your kids classes full.

Links referenced in this episode:


Companies mentioned in this episode:

  • Arte of Coaching
  • Nova Arte
  • IBJJF
  • Grappling Map

Want To Fill Your Mats Fast?

Most grappling school owners are one system away from 30 more students.

You don’t need another reel, flyer, or free trial—you need a plan that works while you teach.

If your classes swing between packed and empty, and you’re tired of guessing what’s next…

👉 Click here and message me the word "MATS" on Instagram, or go to GrapplingMap.com/FullMatsFast to get the 30-day roadmap and fill your mats—fast.

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