AI is changing how software is built and how companies run day-to-day at Softup. Host Daniel Kazani sits down with co-founder and CTO Kristi Kristo to walk through concrete examples of how AI touches almost every part of the business. They talk about perfect developer profiles, automated estimations, and an internal Weekly Digest that helps decision makers spot opportunities and problems faster in a distributed team.

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On the technical side, they share how Cursor and AI agents act as a co-developer, how some features ship with almost zero manual code, and why quality can even improve when context is structured well for the LLM. Kristi explains his bold goal of reaching zero manual code, why coding is only one part of software engineering, and how the role of the developer is moving closer to product, business context, and orchestration. They close with what AI transformation looks like for founders and SMEs today and why AI Labs at Softup experiments with the latest tools so customers can benefit from real, applied AI.

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👤 Guest Bio

Kristi Kristo is the co-founder and CTO of Softup and Managing Director at Softup Technologies GmbH. His focus is on AI Engineers, AI Agents, and MVPs that scale as AI transforms how companies build and deliver products. Kristi describes his work with a simple line: AI Agents will transform every business - including yours. We build the systems that make it happen. At Softup Technologies, he leads teams that use advanced AI tools and workflows to deliver software faster while keeping a strong focus on real business problems.

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📌 What We Cover

• How Softup uses AI on the business side to create perfect developer profiles, cut grammar mistakes, and avoid missing relevant experience when sending CVs to customers.
• Why automated estimations with AI remove 80 to 90 percent of the brain capacity and effort from the team, and how this turns two or three estimations per day into a streamlined process founders can rely on.
• The Weekly Digest automation workflow that collects what everyone did, what they will do next, and helps decision makers spot opportunities, problems, and availability across a distributed team.
• How developers at Softup use Cursor as an AI co developer, spin up multiple AI agents in parallel, and sometimes ship features and modules while writing almost zero manual code.
• Why Kristi believes writing manual code will go close to zero, why coding is only 30 to 70 percent of a developer’s time, and how orchestration, architecture, testing, and understanding business context become even more important.
• How the day to day of a developer has changed since the LLM world, with ChatGPT, Cursor, codex, sonnet, cloud code, and Code XCLI always open as part of the normal workflow.
• Why Kristi thinks newcomers may not always need to know code deeply if AI agents for testing, security, and cloud give a thumbs up, and why shipping and orchestration skills matter more over time.
• What Kristi and Daniel Kazani see in the market: a two year lag between the first OpenAI release and real pressure from CEOs, boards, and investors to invest in AI across customer support, finance, sales, guest experience, PropTech, FinTech, and more.
• How Kristi splits AI work into automation workflows and AI agents, why processes need to change in an AI first world, and why AI transformation in marketing, sales, operations, HR, engineering, and customer support is a long term journey rather than a quick project.
• The idea behind AI Labs at Softup, from building experiments with MCP and local deployment to testing OpenAI commerce and ChatGPT apps, including the first ChatGPT app for the hospitality industry and use cases like helping FinTech merchants sell inside ChatGPT.