In this episode of the UGC 101 podcast, I had an insightful discussion with Sam Wolf, the head of creative at Hype 10, about the transformative role of user-generated content (UGC) in marketing. Sam shared his journey to Hype 10, where he built a creative department from scratch, and emphasized the importance of communication and collaboration between creators and agencies. We explored the future of UGC in the age of AI, highlighting the need for genuine, human-centered content and the value of long-term relationships in the creator economy. Sam offered practical advice for creators, including the importance of a strong portfolio and how to effectively pitch to agencies. Listeners will learn how to balance high production with authentic UGC and leverage their unique voices to create impactful content.

For those interested in working with Hype 10 or learning more, Sam invites you to connect with him on LinkedIn or visit their website: https://www.hype10agency.com/

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