In this inspiring LEAD Stories Behind the Business episode of The Savvy Leader Podcast, host Kristin Gallatin welcomes fellow LEAD member Emily LeDuc, a small business email marketing strategist and coach. Emily shares her powerful journey from the corporate world and a pivotal life change in 2021 to redefining her success by aligning her business with her core values, including her passion for natural wellness and herbalism.

Discover Emily's holistic approach to email marketing, which treats email not as a standalone tool but as part of a larger, interconnected business ecosystem. She explains how to use data and authenticity to build magnetic relationships with subscribers, drive passive income through intentional automations, and focus on long-term customer experience over quick sales. Emily also details her popular "Welcome with Intention" workshops and introduces her Substack, Bloom, which blends strategic marketing with intentional living. Tune in to learn how authenticity and strong values are the real north stars for impact-driven brands.

Key Topics Covered:

• The unexpected push to leave the corporate world and start a business.

• The importance of reflecting on values when business slows down.

• Building a strong support system and the power of vulnerability.

• What makes Emily's "holistic" approach to email marketing unique.

• How to utilize automations and intention to generate passive income.

• The non-monetary, long-term benefits of relationship-focused email campaigns.

• Emily's journey as an herbalist-in-training and how it influences her business mindset.

✨ Podcast Summary

Emily LeDuc, a small business email marketing strategist, discusses her shift from the corporate grind to building a successful, values-aligned, and holistic consulting practice. Emily doubled down on her entrepreneurial spirit and passion for wellness. She outlines her unique approach to email strategy, emphasizing that the most impactful marketing comes from viewing email holistically—connecting it to your website, social media, and, most importantly, the human on the receiving end. Emily stresses that authenticity and value alignment are key to creating magnetizing content, establishing trust, and building the automated systems necessary for reliable passive income in the long game of relationship marketing.

🔗 Relevant Links

• The Savvy Leader Podcast: https://sites.libsyn.com/599760

• Emily LeDuc's Website: LaDucMarketingllc.com

• Emily's Substack, Bloom: https://bloombyemily.substack.com/

• Emily's Instagram: https://www.instagram.com/emilylleduc/

⏱️ Key Timestamps Time (with 20s adjustment) Topic 00:01:21 Starting in Marketing, Entrepreneurship, and Natural Wellness 00:03:56 The Challenge of Realigning Values When Work Slows Down 00:07:30 The Importance of a Strong Support System and Vulnerability 00:13:47 Defining Holistic Email Marketing Strategy and "Impact-Driven Brands" 00:19:10 Why Email Marketing is Still Critical for Building Relationships and Trust 00:24:51 Leveraging Automations for Reliable Passive Income 00:30:29 The "Welcome with Intention" Workshop for Solopreneurs 00:38:20 How Herbalism and Wellness Mindset Influences Business Growth 00:40:49 Advice for Entrepreneurs: Don't Ignore What's Calling to You