What separates the surveyors who scale with confidence from those who burn out chasing leads?
In this episode of The Surveying Shift, host Louis Blaxill welcomes Jemma Redpath, founder of JAMY Business Support for Surveyors, and Matt Nally, founder of Survey Booker. Together they unpack the systems, speed, and strategies that drive sustainable growth in modern surveying practices.
Whether you're just starting out or looking to level up, this conversation reveals what actually moves the needle - from instant lead response to building a referral-ready brand.
KEY TAKEAWAYS
• Structure beats hustle when it comes to growth
• Nearly 10% of firms respond to leads within 5 minutes
• Conversion rate improves dramatically with instant follow-up
• Every region performs differently - trial and error is key
• Surveyors must adapt processes based on personal goals
• Reviews and referrals take time but create long-term stability
• Set expectations clearly to avoid negative client experiences
• Referrals can come from agents, conveyancers, brokers, and clients
• Data is your biggest ally in making smart business decisions
• Systems like CRM and reporting tools are essential from day one
BEST MOMENTS
00:00:05. “It's a process. It's not a one day thing.”
00:00:47. “Growth isn't instant, it's urgent.”
00:01:23. “Legion sites are crucial when you're first starting out.”
00:04:11. “It's not necessarily the quality of the lead that's bad, it's how you follow it up.”
00:05:52. “If everyone's responding within five minutes and you're not, you're at a disadvantage.”
00:08:07. “There’s no right or wrong—what you want depends on your goals.”
00:14:33. “Every time you collect keys, that’s a chance to make a mark.”
00:17:04. “Always say longer than you’ll take, and deliver faster.”
00:18:48. “Look at every single touchpoint a customer will have with you.”
00:21:04. “The best time to ask for a review is during the post-survey call.”