In this episode, I open up a conversation most founders never have with themselves: the unseen cost of running a business without proper systems. I talk about the weight that builds when your brain becomes the operating manual, the way small bits of friction add up across the week, and how the constant need to remember, track, and piece things together quietly drains your time and energy. This episode sets the tone for the whole series by showing you that the real problem isn’t your workload — it’s the structure underneath it — and once you recognise that, you finally understand why things feel heavier than they should.