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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The Signal & The Noise: Advanced Strategies for Professional Podcasting
A Guide for the Intermediate to Master Creator
Table of Contents
- Introduction: Crossing the Chasm
- Chapter 1: Acoustic Psychology & Advanced Engineering
- Chapter 2: Narrative Architecture & Sound Design
- Chapter 3: The Interview Masterclass
- Chapter 4: The Video Imperative (Studio & Lighting)
- Chapter 5: Systems, AI, & Automation
- Chapter 6: Monetization 2.0: Dynamic Insertion & IP
- Chapter 7: Legalities & Rights Management
Introduction: Crossing the Chasm
Most podcasts die at Episode 7 (The "Podfade" Limit). You are past that. You have a workflow, a microphone, and a host. The goal of this book is not to teach you how to record; it is to teach you how to craft an immersive audio experience, scale your operations, and treat your show as a media asset rather than a hobby.
Chapter 1: Acoustic Psychology & Advanced Engineering
At the master level, audio is not just about "clarity"; it is about "intimacy." The listener grants you access to their inner ear. Your job is to make that experience frictionless.
We believe every story has a layer you haven’t seen yet. [Podcast Name] peels back the curtain on [Subject Matter], exploring the forgotten corners of history and the human experience. Listen in and get lost.
16 episodes
