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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Skye and Adam dive into the fundamentals of feed optimisation and automation rules, exploring how performance rules, custom labels, and attribute enhancements can dramatically increase visibility, efficiency, and revenue; especially in the run-up to Q4. They also share real account examples where feed improvements directly boosted ROAS, and offer practical 'don’t panic' advice for anyone preparing late for the busiest period in eCommerce.
Listen in to find out:
- How to use performance rules to prevent wasted spend before it becomes a problem
- Creative ways to use custom labels to improve visibility and campaign structure
- How optimising titles, attributes, and product data can directly increase sales
- The key differences between high-performing vs. underperforming product feeds
- The most important 'don’t panic' guidance for last-minute Q4 prep
- One single action you can take today to set yourself up for success
This episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.
3 episodes
