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This episode of A Founder’s Life is brought to you by Thankz — helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing [email protected] with the subject line Founder’s Life.
🌐 Follow A Founder’s Life
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👤 Connect with Today’s Guest – Steven Muro
- Website: gowithfusion.com
- LinkedIn: https://www.linkedin.com/in/steven-muro-2985413/
- Instagram: https://www.instagram.com/gowithfusion/
What happens when a long-time corporate marketer walks away from consolidation and layoffs to build something rooted in passion, honesty, and service?
In this episode, Steven Muro, Founder & President of Fusion, shares how he left L’Oréal and Procter to create a 27-year marketing agency serving the produce industry—long before research or communications were common in that space.
His story is grounded in enthusiasm, integrity, and a genuine desire to help people. From 60-mile cycling rides with his kids to collecting vintage cars and computers, Steven shows what a balanced, purpose-driven life can look like.
What you’ll learn:
• Passion > profit
• How honesty builds lifelong clients
• Why paying it forward matters
• Health after decades of cycling & plant-based living
• His “before your wheels fall off” philosophy on balance
👉 Subscribe for more founder stories, real lessons, and honest conversations about growth, family, and meaning.
⏱️ Timestamps
0:00 – Intro & sponsor (Thankz)
0:43 – Steven on honesty, passion & client truth-telling
1:14 – Meet Steven: Founder & President of Fusion
1:28 – Leaving L’Oréal & Procter to build his own agency
2:25 – How he accidentally became the go-to marketer for produce
2:30 – What family means: wife Adelaide, 3 sons, and his “work family”
3:17 – Health: genetics, plant-based eating & lifelong cycling
5:00 – Fun: vintage cars, vintage computers & old-school tech obsessions
7:50 – What balance looks like: work, home, travel, enjoy life now
9:24 – Pivotal moment: founding Fusion & meeting his wife Adelaide
11:14 – Advice: passion > profit; enthusiasm drives success
12:48 – Where to find Steven (gowithfusion.com)
Website
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