Manage episode 521976419 series 3704199
What does it take to change an industry—not just succeed in it, but actually change it?
Bridgette Bello didn’t wait for permission. She saw a gap in how Tampa Bay’s business story was being told and built a platform that changed the game. From becoming the first female publisher of the Tampa Bay Business Journal to launching TBBW—now recognized as Florida’s best magazine—Bridgette has proven that when you lead with grit, grace, and game-day execution, you don’t just play the game, you redefine it.
Coach Misty Carson sits down with this media MVP to unpack what it really takes to build a brand that matters, how to lead a lean team that delivers at championship level, and why relationships remain the most valuable currency in business. Bridgette also shares a powerful real-world insurance story that every business leader should hear before their next renewal.
🔑 What You’ll Learn
- How to build a mission-driven brand that becomes a movement
- Why “print is dead” was the best motivation to innovate
- The playbook for building small, high-performing teams
- The insurance lesson every business owner must learn the easy way—not the hard way
- Why reputation and relationships are your most protected assets
💬 Key Quote
“Protect your relationships and your reputation at all costs. That’s the currency you control.” Bridgette Bello
💡 Takeaway Play
Your brand is not just content—it’s connection. Lead with mission, execute with precision, and protect your relationships like revenue.
📬 Next Up
HR powerhouse Stephanie Porrino (Koch) joins to reveal how to turn employee benefits into a competitive edge that attracts and keeps top talent.
Tagline: Smart strategies. Straight talk. Zero BS.
Links:
🔗 Subscribe → The Policy Playbook
💌 Join the newsletter → Play of the Week
🤝 Connect → LinkedIn
💻 Website → The Playbook Consulting Group
Guest: Bridgette Bello, Co-Founder, CEO, and Publisher of Tampa Bay Business & Wealth
Host: Coach Misty Carson, Business Development Executive at OneDigital and Founder of Playbook Consulting Group
2 episodes