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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Guest: Elaine Turso — Business Makeover Specialist & CRM Collaboration Partner. She aligns brand, website, and CRM so your business is ready for next-level growth.
In this episode: Heart-centered entrepreneurs don’t hide because they’re lazy—they hide because visibility triggers judgment, capacity fears, and good old self-sabotage. Elaine shares her simple, memorable way to spot sabotage (she calls hers “Sally”), and how to contain it so you can show up—your way. If social feels heavy, she offers other paths (1:1 outreach, networking) and the mindset to back them up. We also talk about giving yourself homework, building systems (brand/website/CRM) that support consistent visibility, and choosing channels that actually light you up.
You’ll learn:
- Why “I’m not posting” is often a capacity fear in disguise.
- The “Sally in the trunk” mental model to tame self-sabotage (not fight it).
- Visibility alternatives if you don’t want to live on social (and how to make them work).
- Why aligning brand, website, and CRM removes friction and builds confidence to be seen.
- How simple, consistent actions beat perfection every time.
Try this today: Name your inner saboteur and visualize moving them from the passenger seat to the trunk. Then take one tiny visibility action that feels light: send a warm DM, confirm a coffee chat, or post a short “here’s how I help” note.
Connect with Elaine Turso: Business Makeover + CRM support:
Facebook https://www.facebook.com/elaine.turso
LinkedIn https://www.linkedin.com/in/elaineturso/
Instagram https://www.instagram.com/elaineturso/
YouTube https://www.youtube.com/@elaineturso
Connect With Andrea Stenberg
website: https://www.thebabyboomerentrepreneur.com/
LinkedIn https://www.linkedin.com/in/andreastenberg/
Instagram https://www.instagram.com/andreastenberg/
YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1
Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur
7 episodes
