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Thinking of opening a second location? Attorney Michael Zalay shares the IP, entity, and licensing considerations every hospitality brand should prepare in advance.


Takeaways:

  • Separate IP ownership from the operating restaurant entity.
  • License brand assets to each location through a holding company.
  • Clarify investor rights and revenue participation early.

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

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101 episodes