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Overcoming Marketing Fears with Rick Wootten

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Manage episode 486956723 series 3659199
Content provided by Look Left Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Look Left Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection that can cripple marketing innovation.

Rick Wootten and Bryan discuss:

  • The definition of atelophobia and how it impacts marketing strategies
  • Why performance-based marketing can create fear of experimentation
  • Strategies for getting leadership buy-in on innovative marketing approaches
  • How to use "plus one" thinking to introduce calculated risks in campaigns
  • The delicate balance of using fear versus providing helpful solutions in marketing

Don't let fear hold you back. Never stop trying, even when it's uncomfortable. Embrace imperfections and keep pushing the boundaries of your marketing strategy. Your path to growth starts with the courage to experiment and learn.

Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!

Connect with Rick Wootten

LinkedIn

Connect with Look Left Marketing

Website

Bryan on LinkedIn

Jenn on LinkedIn

  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 486956723 series 3659199
Content provided by Look Left Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Look Left Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection that can cripple marketing innovation.

Rick Wootten and Bryan discuss:

  • The definition of atelophobia and how it impacts marketing strategies
  • Why performance-based marketing can create fear of experimentation
  • Strategies for getting leadership buy-in on innovative marketing approaches
  • How to use "plus one" thinking to introduce calculated risks in campaigns
  • The delicate balance of using fear versus providing helpful solutions in marketing

Don't let fear hold you back. Never stop trying, even when it's uncomfortable. Embrace imperfections and keep pushing the boundaries of your marketing strategy. Your path to growth starts with the courage to experiment and learn.

Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!

Connect with Rick Wootten

LinkedIn

Connect with Look Left Marketing

Website

Bryan on LinkedIn

Jenn on LinkedIn

  continue reading

8 episodes

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