In this inspiring conversation, we sit down with Annika Bizon - newly appointed Vice President of Product & Marketing for Samsung’s Mobile Experience division in the UK & Ireland - to explore how bold female leadership is reshaping the tech landscape. Annika opens up about her rapid rise inside Samsung and the strategic vision she’s driving across the Galaxy ecosystem. She shares candid stories of breaking through industry barriers, the lessons that fuel her mentorship work with Women@Samsung, and why true diversity is now an essential business metric, not a “nice‑to‑have.”

We also dive into the state of gender equality in tech—what’s improved, what hasn’t, and the concrete steps companies can take to widen the talent pipeline. Finally, Annika lays out Samsung’s roadmap for AI‑powered innovation and explains how smarter, more democratic technologies can empower users from every background.

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