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Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change.
The conversation weaves between deeply personal reflections and practical business wisdom. Shannon and Dylan discuss how their shared traits (from Uncrustable habits to perfectionist tendencies) have shaped their approach to business, while marketing expert Cord explains the concept of "digital scaffolding" - the critical digital infrastructure shed businesses need but often don't realize they're missing.
What separates this episode from typical business discussions is its raw honesty. The team openly addresses the challenges of being transparent in an industry where, as one respected industry leader told them, "people will cut your throat and watch you bleed." Their response? A marketing philosophy built on month-to-month agreements where results speak louder than contracts, and education comes before sales pitches.
For shed dealers and manufacturers, the insights are invaluable. The team unpacks why the shed industry lags behind others in marketing sophistication, how its necessary geographic fragmentation creates unique challenges, and why even successful businesses may be leaving significant growth opportunities on the table by ignoring digital marketing strategies.
Whether you're a shed business owner looking to grow, a marketing professional seeking inspiration, or simply enjoy authentic conversations between passionate professionals, this episode delivers meaningful takeaways wrapped in entertaining dialogue. Listen now to understand why evolution in this traditional industry isn't just possible - it's essential.
For more information or to know more about the Shed Geek Podcast visit us at our website.
Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.
To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.
To suggest show topics or ask questions you want answered email us at [email protected].
This episodes Sponsors:
Studio Sponsor: Shed Pro
LuxGuard
Making Sales Simple
Digital Shed Builder
Calculate Business Services
iFAB
Chapters
1. Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 1 (00:00:00)
2. Introduction and Sponsor Message (00:01:34)
3. Personality and Team Dynamics (00:06:15)
4. Identity and Raising Children (00:16:29)
5. Digital Marketing Education Gap (00:30:30)
6. No-Contract Marketing Philosophy (00:42:51)
7. Marketing Success and Industry Challenges (00:55:17)
8. Building Digital Scaffolding for Success (01:01:06)
350 episodes
