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Matt Black returns to the Shed Geek podcast for a revealing conversation about navigating the changing shed industry landscape. Drawing from his dual perspective as both the owner of Black's Buildings and creator of MyShed software, Matt offers practical wisdom for shed businesses facing today's market challenges.
The conversation opens with Matt sharing exciting news about Black's Buildings expansion into modular certified homes and their stunning new office designed to showcase top-tier finishes. This strategic move allows their sales team to start with premium options and work down rather than trying to upsell from basic models—a subtle but powerful sales psychology shift.
As Matt discusses industry trends, he pinpoints a meaningful change in consumer buying behavior: "The hurdle is higher to overcome to make sales now than what it used to be, simply because people are more conscious of where they spend their money." This heightened customer caution requires shed businesses to elevate their sales processes, product knowledge, and customer experience.
The most compelling insights come when Matt reveals how technology is transforming the shed business. Today's customers expect what Matt calls "an Amazon-like experience"—clear communication at every stage from configuration to delivery. MyShed software helps businesses deliver this experience through automated updates, seamless inventory management, and data-driven decision making. His team has created a digital infrastructure that allows shed dealers to compete effectively in an increasingly online marketplace.
Perhaps most valuable is Matt's perspective on preparing for future growth: "I think we're too small for our britches at this point. We've built systems and processes to allow our business to grow into." This forward-thinking approach has positioned his companies to thrive despite market fluctuations.
Ready to transform your shed business with technology that enhances rather than replaces the personal touch? Reach out to Matt directly or explore how these insights might reshape your approach to selling in today's changing market.

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Studio Sponsor: Union Grove Lumber
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