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What does it take to look genuinely trustworthy in a low‑trust digital world? We sat down with RealWork Labs founder Pierce Birkhold to explore a practical path: stop telling people you’re great and start showing them, right down to the street where you delivered the last shed. Pierce brings a rare blend of math, sales psychology, and product thinking to a challenge every local builder and trades pro faces—turning website visits into calls by proving real work happening nearby.
We break down how conversation intelligence can ethically boost reviews by calling customers after install and being upfront about the nature of the call. That simple disclosure increases engagement and lowers friction. From there, Pierce maps out a stack that makes proof effortless: integrations with CRMs to auto-tag jobs, geotagged photos linked to reviews, and a thumb-friendly portfolio you can text during a quote. On your site, a clean widget lets buyers filter by zip code and job type; behind the scenes, long-form job pages give search engines the structured, verifiable data they need to rank you for local intent.
You’ll hear why AI-generated fluff backfires, why verified reviews tied to specific jobs are now SEO gold, and how “show, don’t tell” wins both humans and algorithms. For shed builders, carport dealers, roofers, and other home services, the takeaway is simple: neighbors’ installs are your strongest sales pitch. When a prospect can zoom into their area, see the photos, read the review, and recognize the neighborhood, your credibility jumps and so do your phone calls.
Curious how to turn your scattered photos and reviews into a trust engine that works on your lot and on your site? Hit play, then tell us which proof signal you’re missing today.
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This episodes Sponsors:
Studio Sponsor: Shed Pro
Chapters
1. How RealWork Labs Turns Local Jobs Into Calls (00:00:00)
2. Sponsor Shoutouts & Warm Welcome (00:01:35)
3. Pierce’s Background And Real Work Labs Mission (00:03:26)
4. The Trust Crisis Online And AI’s Impact (00:07:31)
5. Conversation AI For Reviews And Follow‑Ups (00:12:06)
6. Should Callers Know It’s AI? Data Says Yes (00:16:38)
7. Who Really Benefits From AI Claims (00:22:53)
8. Live Walkthrough: Maps, Jobs, Reviews (00:31:10)
9. Two Masters: Google And The Homeowner (00:37:03)
10. Influence, Social Proof, And Transparency (00:43:05)
11. Winning Skeptics And Late Adopters (00:49:12)
12. AI Search Prefers Real Human Signals (00:56:24)
13. Practical Advice: AI Discounts And Model Transparency (01:02:35)
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