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In this episode of Shelf Talks, host Roberta interviews Molly Blakeley, the founder of Molly B's gourmet cookie brand. Molly shares her inspiring journey from struggling with just $150 to building a successful cookie business known for its innovative flavors. She discusses the challenges she faced, including numerous rejections, and how her persistence paid off. Molly emphasizes the importance of community support, mentorship, and creative marketing strategies that helped her transition from local sales to national retail. Her story is a testament to the power of believing in oneself and the impact of unique branding in a competitive market.
Chapters
00:00 From Business Developer to Cookie Entrepreneur
04:01 The Journey of Scaling a Cookie Brand
06:39 Breaking into Retail and National Recognition
09:17 Innovative Marketing and Expanding Reach
12:06 Navigating Challenges and Giving Back
14:41 The Impact of QVC and Future Directions
20:00 Building Brand Awareness
25:52 Transitioning to National Retailers
33:38 Overcoming Imposter Syndrome and Winning Awards
34:29 Advice for Aspiring Founders
Links mentioned:

Molly Bz Gourmet Cookies Website: https://mollybz.com/

Range Me: https://www.rangeme.com/

ECRM: https://ecrm.marketgate.com/

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