What happens when a leader flips the script and focuses on helping team members achieve their personal dreams instead of just company targets? Dane Espegard, who manages the largest division of Cutco, discovered a revolutionary approach that transformed his team culture and dramatically improved retention of top talent.
After attending a Matthew Kelly seminar years ago, Dane began exploring how connecting work to personal dreams could create a more engaged workforce. When building a new team in 2013, he asked himself: "What if I had everybody really focused on pursuing their personal dreams, and therefore, what we did at work was just the fuel to that?" This simple but powerful question changed everything.
Dane shares how this dreams-focused approach creates multiple benefits beyond motivation. Team members who actively pursue their dreams develop problem-solving skills that directly transfer to business challenges. As Dane explains, "When we have our people focused on figuring out how to accomplish dreams, that's the exact same skill set that it takes for them to handle and tackle a business problem." The result? A team of solution-finders rather than problem-dwellers.
Perhaps most surprising is how this approach transforms leadership presence. Many leaders feel they should "dim their light" around team members, hiding their successes or privileges. Dane discovered that living his dreams "out loud" while simultaneously helping his team pursue theirs created an environment of authentic inspiration rather than resentment. This transparency builds trust and shows team members what's possible through continued growth with the organization.
From dream workshops to celebration rituals to practical implementation strategies, Dane breaks down exactly how any leader can implement this philosophy. Whether you lead a small team or an entire organization, this conversation will challenge your assumptions about motivation, retention, and the true purpose of work in people's lives.
Want to transform your leadership approach and create a culture where people thrive? This episode provides the blueprint for making work meaningful by connecting it to what matters most to your team members.