Yash Chavan, founder and CEO of Saral, breaks down a smarter way to approach influencer marketing and why brands are shifting from paid media to earned media.

This is a must-listen for e-commerce brands looking to scale influencer partnerships as he explores:

• The pyramid approach to influencer marketing and how it helps brands scale effectively
• Why seeding products to influencers is the best way to find top-performing creators
• The power of earned media and why brands are moving away from paid ads
• Why Instagram Stories are one of the most effective content types for influencers
• How to identify the ideal creator persona for your brand
• Why revenue should be seen as a side effect of strong influencer relationships
• How brands can use influencer feedback to improve products and marketing

If you’re looking to turn influencers into affiliates, ambassadors, and long-term partners, this episode is packed with insights!

Brands and products mentioned during this episode:

• Araku coffee
• Relentless by Tim Grover
• Ridge
• Hexclad
• Nooe
• Bacha Coffee

Timeline:

00:00
Introduction to Influencer Marketing and Saral

02:15
The Genesis of Saral: Simplifying Influencer Marketing

04:15
Understanding the Influencer Marketing Landscape

05:51
Successful Strategies in Influencer Marketing

09:11
The Pyramid Approach to Influencer Engagement

10:36
Selecting the Right Influencers for Your Brand

12:34
The Importance of Feedback from Influencers

15:50
Content Types and Their Effectiveness

18:15
Comparing Influencer Platforms: TikTok, Instagram, and YouTube

22:40
Maximizing Influencer Relationships

30:25
Understanding Influencer Motivations

37:29
Key Performance Indicators in Influencer Marketing

42:09
Building a Brand from Scratch with Influencers

45:21
Speed Round Insights