In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day.

Over a glass of wine (or two), Nishal shares:

• How a mountain workout routine and social life led to the idea for No Days Wasted
• The surprising science behind hangovers—and why DHM is key
• Bootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-orders
• How early podcast ads on Spittin' Chiclets and Call Her Daddy helped scale DTC sales
• The shift from single-channel DTC to a full omnichannel strategy including Walmart, Amazon, and TikTok Shop
• His approach to content, virality, and building a trustworthy brand in a crowded market

If you’ve ever wanted to build a brand that bridges health, science, and social life—or you just want to recover better after a big night out—this episode’s for you.

Brands mentioned:

• No Days Wasted
• Mission Cocktails
• Michelob Gold
• Kickstarter
• Indiegogo
• Biz Nasty aka Paul Bissonnette
• Spittin Chiclets
• Call Her Daddy
• Bar Stool Sports
• Walmart
• GoPuff
• DoorDash
• Shoe Dog by Phil Knight
• 11 Rings: The Soul of Success by Phil Jackson
• Beck’s Broth
• Nike

Chapters

00:00
Introduction to No Days Wasted

08:52
The Science Behind Recovery Supplements

17:56
From Idea to Market: The Journey of No Days Wasted

20:57
Building Trust Through Brand Quality

21:55
From Kickstarter to Brand Growth

24:38
Leveraging Podcast Advertising for E-commerce

27:34
The Omnichannel Approach to Marketing

31:09
Balancing D2C and Retail Strategies

33:51
Harnessing Organic Social Media for Growth

37:07
Advice for Future Entrepreneurs