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Have you ever felt like you need to talk to everyone to get clients?

My guest, Dalesa Bady, knows firsthand that niching down can feel scary—but it’s the key to standing out and attracting the right people.

In this episode, Dalesa shares:

✅ How she went from a general coach to serving women leaders in Insurance
✅ The trial-and-error process of finding her Niche
✅ Why narrowing your Focus actually opens more doors

If you’re struggling to carve out your space online, this conversation will show you the power of specificity.

🎧 Tune in now and take the first step toward owning your niche!

Chapters

00:00 – Intro & Welcome

01:20 – Dalesa’s Background in Insurance

04:30 – The Unexpected Entrepreneurial Influence

05:39 – Feeling the Pull Toward Something Bigger

06:06 – Getting Into Coaching & Making the Leap

07:30 – The Trial-and-Error of Finding a Niche

10:35 – The Moment That Validated Her Niche

12:00 – Why Being In Your Audience Matters

15:30 – The Shift in Online Presence After Niching Down

20:45 – How to Stop Fearing Exclusion & Own Your Space

25:20 – Final Advice for Women in Business

32:00 – Wrap-Up & Where to Connect

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Dalesa Bady, Founder and CEO of Pursue What Matters, is a Career Coach helping women secure multi- 6-figure roles in the insurance industry, so it’s easy for them create impact and achieve the financial freedom they ultimately desire.

Dalesa is a former actuary and has nearly 15 years of experience in the property and casualty insurance industry. She has worked at USAA, Pinnacle Actuarial Resources, and GuideOne Insurance, leading world-class actuarial and data analyses for multi-million dollar business portfolios.

🔗Connect with Dalesa on LinkedIN

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