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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This week in the guest chair, we have former Podcast Moguls student Zach Nunn, Founder and CEO of Living Corporate.
Zach unpacks how he turned his podcast into a thriving consulting business, landing brand partnerships with major corporations like Pfizer and more.
He talks about the strategies behind creating authentic, high-quality content, leveraging interviews as a networking channel, and maximizing the value of a show’s back catalog.
In this episode he shares:
- Why owning your IP is a game-changer for growing podcast revenue
- How to repurpose past podcast episodes into new offers (and sell them)
- Why being transparent about your numbers, no matter how small, can still land you big corporate clients
- How he applied what he learned in Podcast Moguls to his business model
Highlights include:
00:00 Intro
04:50 Centering marginalized voices in the workplace
08:50 Side hustling while juggling a full-time job
11:41 Developing a “bundle” approach to brand partnerships
17:30 Expanding from a single podcast to a network
37:00 Leveraging 900 hours of archived interviews for his AI e-learning platform
51:00 Transitioning from DEI language to “experience management”
1:02:00 Advice for entrepreneurs
Check out episode 455 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.
Links mentioned in this episode
- Podcast Moguls Coaching: https://sidehustlepro.co/podcastmoguls/
- Living Corporate: https://living-corporate.com
- Zach’s LinkedIn: https://www.linkedin.com/in/zacharynunnphr
- Zach’s email:[email protected]
- Opus Clip (auto-generate multiple clips): https://opus.pro
- RedCircle: https://redcircle.com
- CEO Action: https://www.ceoaction.com/
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