Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

460: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor

1:02:38
 
Share
 

Manage episode 479874868 series 2712982
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.


In this episode she shares:

  • How intentionally creating a community through word of mouth was the foundation to building her customer base
  • The startup costs and how she’s been able to be profitable in the first year
  • The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s

Highlights Include:

00:00 Intro

08:16 Exploring different side hustles

14:16 Navigating a new city

18:43 Filling the need for a beauty supply

23:18 Startup planning and costs

27:55 Creating a community

30:01 Curating events and collaborations

35:02 Running a storefront as a side hustle

41:20 Expanding and creating a cultural hub

46:43 Setting the tone for the future of the store

56:19 Tips for entrepreneurs


Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links Mentioned:

Listen on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042

YouTube: https://www.youtube.com/sidehustlepro

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

475 episodes

Artwork
iconShare
 
Manage episode 479874868 series 2712982
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.


In this episode she shares:

  • How intentionally creating a community through word of mouth was the foundation to building her customer base
  • The startup costs and how she’s been able to be profitable in the first year
  • The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s

Highlights Include:

00:00 Intro

08:16 Exploring different side hustles

14:16 Navigating a new city

18:43 Filling the need for a beauty supply

23:18 Startup planning and costs

27:55 Creating a community

30:01 Curating events and collaborations

35:02 Running a storefront as a side hustle

41:20 Expanding and creating a cultural hub

46:43 Setting the tone for the future of the store

56:19 Tips for entrepreneurs


Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links Mentioned:

Listen on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042

YouTube: https://www.youtube.com/sidehustlepro

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

475 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play