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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this solo episode, I’m sharing the first three moves I’d make if I were starting a side hustle today and it’s not what you think.
Over the years, I’ve seen so many new side hustlers get caught up in the wrong things (logos, websites, Instagram aesthetic), and miss the real work that actually builds momentum and income. So I’m breaking down what I’d focus on right now if I had to start all over again.
These are the same foundational steps that helped me build Side Hustle Pro from an idea into a full-fledged business, and they’re the same ones I teach my clients today.
In this episode, I share:
- The number one mistake new side hustlers make (and how to avoid it)
- How to get laser-focused on the problem you solve and who you serve
- Why validation calls will change the way you approach your business
- The difference between a website and a funnel (and why the latter matters more)
- How I started selling a $50 course before I ever built a website
Highlights Include
00:00 Intro
02:10 Getting clear on the problem you solve
06:00 Finding your target audience
08:36 Validating your idea fast
11:09 What to ask during validation calls
14:41 Pricing with confidence
15:00 Building a simple funnel, not a website
19:03 How one simple email list changed everything
21:02 Recap: The 3 moves to start your side hustle today
Links Mentioned in This Episode
- Leadpages
- Fireflies.ai – My favorite meeting note-taker
- Gemini for Google Meet
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
Side Hustle Pro – @sidehustlepro
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