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447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

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Manage episode 463703760 series 1048136
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.


In this episode she shares:

  • Her road to becoming a household name and partnering with huge names like Nike, LVMH, and Gap
  • How to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flow
  • How she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million

Highlights include:

00:00 Intro

02:05 The evolution of Harlem Fashion Row

08:00 Monetizing collaborations

13:00 The power of telling your own story

17:50 Forming contacts and partnerships

21:00 Creating value for brands

28:30 Diversifying revenue streams

38:30 Power of community in business

44:00 Ensuring a profitable business model

52:15 Tips for entrepreneurs


Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by:

Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

469 episodes

Artwork
iconShare
 
Manage episode 463703760 series 1048136
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.


In this episode she shares:

  • Her road to becoming a household name and partnering with huge names like Nike, LVMH, and Gap
  • How to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flow
  • How she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million

Highlights include:

00:00 Intro

02:05 The evolution of Harlem Fashion Row

08:00 Monetizing collaborations

13:00 The power of telling your own story

17:50 Forming contacts and partnerships

21:00 Creating value for brands

28:30 Diversifying revenue streams

38:30 Power of community in business

44:00 Ensuring a profitable business model

52:15 Tips for entrepreneurs


Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


This episode is brought to you by:

Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

469 episodes

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