In this episode, Samantha goes behind-the-scenes of her recent launch for The Brand Edit group program—what worked, what didn’t, and what it taught her about herself and her audience. With real-time reflections and a no-fluff breakdown of both the emotional rollercoaster and strategic takeaways, this episode is a must-listen for any business owner in launch mode (or about to be). You’ll walk away with practical advice, fresh mindset shifts, and permission to embrace the messy middle of building something meaningful!

What you’ll learn:

• The real reason strategy sometimes doesn’t resonate in your messaging (and what to do instead)
• How to plan a launch around your energy and not just your calendar
• Why launching feels like a portal and how to emerge stronger on the other side
• The surprising power of “show, don’t tell” moments in marketing
• What to do when a launch doesn’t go as expected (and your confidence takes a hit)
• How to leverage your community and tap into new networks without paid ads
• Why batching content and preparing in advance is crucial for your nervous system
• Emotional resilience tools for riding the highs and lows of launching
• How to use market research to validate your offer and your belief
• Why fewer people in your program might actually be the biggest gift

• How do I make sure my launch content actually resonates?
• What if no one signs up right away…does that mean I’m failing?
• How do I emotionally handle the ups and downs of launching?
• Is it okay to pivot my messaging mid-launch?
• How do I time a launch around my life, team, and energy?
• When do you know if your offer needs to be refined or if it’s just timing?
• Why isn’t my audience responding to strategy talk (and what should I say instead)?
• How can I tap into other people’s networks to expand my launch reach?

Connect with Sam:

• Instagram: ⁠⁠@growwith_sam⁠⁠
• Website:⁠⁠ www.growwithsam.com⁠⁠
• YouTube:⁠⁠⁠⁠⁠⁠ @sidenotepod⁠⁠⁠⁠⁠
• Book a call with Sam: ⁠⁠https://www.growwithsam.com/deep-dive⁠⁠