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You’ve heard it before:

“Ah Architect, do this job for us — many jobs are coming. We’ll give you exposure.”

In this brutally honest and humorous episode, Arc. Egbeiyon Leonard tears apart the exploitation culture in architecture — the one that disguises itself as “opportunity.”
From clients who promise “visibility” to firms that expect “free concepts,” this episode speaks directly to every architect who’s ever been underpaid, overlooked, or emotionally blackmailed with the word “exposure.”

You’ll hear:

  • Why architects keep falling for the “exposure trap.”
  • The real cost of doing free work (and how it silently kills your practice).
  • How to tell good exposure from fake exposure.
  • Practical, real-world strategies to say “no” politely but firmly.
  • How to build your own visibility without selling your value short.

With wit, Nigerian realism, and decades of experience, Leonard delivers what every architect needs to hear:

Exposure doesn’t pay rent. Value does.

🎧 Tune in, laugh a little, and leave with the clarity and confidence to stop working for free — forever.

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[email protected] to let us know what challenges you are currently facing in your business, to see how best we can help you overcome them.

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19 episodes