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Summary
In this episode of the Silver and Black Radio podcast, host Raider Wil interviews Anthony Marujo, the owner of Dark Shield Apparel. They discuss the journey of starting a unique jersey business, the creative process behind designing custom jerseys, and the importance of community support within Raider Nation. Anthony shares insights on building a brand with transparency, the challenges of entrepreneurship, and his passion for providing quality products to fans. The conversation also touches on the current state of Raiders football and the deep connection fans have with the team.
Takeaways
Anthony Marujo started Dark Shield Apparel to create unique jerseys for Raider fans.
The business began as an idea years ago and launched recently with strong community support.
Anthony operates the business from home and engages with customers through TikTok and Whatnot.
Customization is a key aspect of the jerseys, allowing fans to express their individuality.
The creative process involves collaboration with customers to bring their jersey visions to life.
Transparency and customer trust are central to Anthony's business model.
Raider Nation is a supportive community that values quality and authenticity.
Anthony aims to grow the brand by adding new products like t-shirts and hats.
The success of Dark Shield Apparel has been fueled by social media engagement and word-of-mouth.
Anthony emphasizes the importance of being present and accessible to customers.
Chapters
00:00 Introduction to Dark Shield Apparel
01:21 The Birth of a Jersey Business
02:27 From Home to Shop: The Journey
03:42 Creating Unique Jerseys
06:13 The Creative Process Behind Custom Jerseys
10:03 The Meaning Behind Dark Shield Apparel
11:27 Raider Nation: A Global Community
12:12 Inspiration and Creative Sparks
14:43 Building a Brand with Transparency
18:19 Supporting the Raider Community
20:39 The Swagger of Wearing Dark Shield Jerseys
23:01 Raider Nation: A Community of Passion
26:09 The Struggles of the Current Season
28:16 Growing Up Raider: A Lifelong Commitment
30:10 The Business of Raider Nation
35:00 Harnessing Social Media for Growth
40:25 Building Trust Through Quality
46:20 Expanding the Dark Shield Apparel Brand
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