Stumped on how to craft effective website copy that speaks directly to your ideal client? Do you feel like your copywriting skills are scaring clients away instead of seeing you as the expert in your industry? Let me share something with you… You do not have to be good at copywriting. Copywriting requires only that you know your ideal client BF status so you can connect and relate with her and sound like you. I remember thinking that I didn’t need to know my avatar personally and that I could band-aide my website homepage together with call-to-actions and tell them what they were getting. That should be good enough, right? Turns out, it wasn’t. I learned the hard way so you don’t have to. I’m taking you through 4 big reasons why your website copy is creating a ghost-town effect, and ways to liven it up with niche-specific keywords, add some flavor to your copy, creating outcome-based content with your ideal reader’s pain points in mind, and updating content that’s out-of-date. Come hang with me today, friend. Read the blog post: Copywriting SEO: 4 Reasons Your Website Copy Sucks & How to Fix It Join my free community Business Growth Support Community

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