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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Wondering why your visitors are reading your content but not signing up or buying?
The frustrating thing to figure out is why.
It’s always most likely related to our copy not being clear enough for our ideal client to understand what they are getting or what is in it for them. This also includes our blog content.
Aside from creating informational content that is valuable and solves a problem for our ideal client, we have to be able to articulate our offers very clearly, in a detailed way.
Enough for them to know a - What it’s going to do for them, and b - What they are getting out of it.
If we can’t clearly answer either of those questions, they will find someone that will.
Today, I’m going over 3 mistakes you might be making with your copywriting and 3 tips to fix your messaging to make it crystal clear to your ideal client what they are getting.
Listen in, friend.
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