In this episode of Simplify to Thrive, I dive into a powerful truth that many entrepreneurs overlook: if you’re building your business only on social media, you’re putting your income and your brand at risk.

Yes, I teach social media strategies, but today I’m sharing why relying 100% on platforms like Instagram, TikTok, Facebook, or LinkedIn can hurt your long-term growth. Platforms change, algorithms shift, and accounts can disappear overnight. The solution? Evergreen content and platforms you actually own.

Here’s what we cover in this episode:

-The power of evergreen content (like YouTube, podcasts, blogs, and even books) that generates sales for years

-How I use my YouTube channel and podcast to attract clients and passive revenue streams

-Why email newsletters should be the heart of your content strategy

-The importance of creating for deep thinkers and clients with higher budgets

-My honest take on short-form content and how it impacts attention spans

-Tools and systems you can use to streamline your evergreen content strategy

If you’re a service provider or content creator, this episode will help you shift from chasing algorithms to building a business that thrives year after year.