Going viral is one thing. Converting it into customers is another.

In this episode, I sit down with content creator and eCommerce founder Bec Stewart, who’s mastered both. We unpack how she grew a loyal community by creating content that genuinely solved her audience’s problems and how choosing a niche early on was the decision that changed everything for her personal brand.

Bec shares the reality behind trial and error and why that experimentation is the real secret to finding your voice online. We also dive into how she’s leveraged her following to grow her eCommerce brand, why posting daily isn’t the answer, and what happens when you show up without intention.

She’s living proof that data doesn’t lie, and when you start using your analytics to guide your strategy, everything shifts. From content planning to community-building, Bec’s approach is a masterclass in showing up with purpose, not pressure.

LINKS & RESOURCES

If you’re ready to level up your social media strategy, my Strategic Socials Program is for you. Whether you’re feeling overwhelmed by content, want more enquiries, or are ready to grow your online presence, Strategic Socials will help you turn your socials into paying customers. Learn more — https://www.taylorlee.com.au/strategic-socials

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